LINKS TO THIRD-PARTY WEBSITES

We may occasionally provide links to third-party websites to help you find other relevant information. Please be aware that any such site will not be governed by this privacy policy, and we, therefore, cannot be responsible for the protection and privacy of any information which you provide whilst using it. You should exercise caution and look at the privacy statement applicable to the website in question.

RETAINING YOUR INFORMATION

We will keep your personal information for as long as you have a customer account with us. This helps us to provide you with fast, efficient service, from checkout to delivery, each and every time you shop with us.

We encourage you to keep your information up-to-date, and you can do this easily at any time within your customer account.

YOUR RIGHTS

When it comes to your personal information, you have the following rights:

• The right to be informed about how we use your information

• The right to access any information we hold about you

• The right to correct any inaccurate information that we hold about you

• The right to request that we delete information that we hold about you

• The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy

• The right to access your information in such a way so that it can easily be transferred from one environment to another in a safe and secure way

• The right to object to, and opt-out of our email marketing at any time

We will always ensure that our services are made available to you in a way that makes it easy for you to exercise any of these rights, at any time.

COUNTRIES OUTSIDE OF THE EUROPEAN UNION

In order to fulfil international orders, some data will be passed on to companies within our delivery network that operate outside of the European Economic Area. As with all of our data transfers, this is carried out in a secure way and only the information needed to fulfil your order (e.g. name, contact details, postal address) will be provided.

We may need to store or transfer your data to third party suppliers in countries outside of the European Economic Area. Where we do so, we take great care in ensuring your personal information is protected and secured to the same high standards and with the same safeguards as though it was being stored or processed inside the EEA, for example by using standard contractual clauses approved by the European Commission and Information Commissioner's office (ICO). 

CHANGES TO OUR PRIVACY POLICY

From time to time, we may update our privacy policy to reflect changes in the way we provide our services to you, or in accordance with changes in data protection law. We encourage you to stay familiar with our privacy policy but rest assured that If any significant changes are made, we will let you know.

This privacy policy was last updated on 02 June 2026.

COOKIES AND SIMILAR TECHNOLOGIES

What are Cookies and Similar Technologies?

A cookie is a small text file that asks permission to be downloaded onto your computer or smartphone when you visit our website or App. Cookies allow things like the website to recognise your device each time you access it and will store some information about your preferences or past actions. Other tracking technologies, like web beacons, clear GIFs, page tags, web bugs and pixels etc, are used to understand how people are using our services and for target advertising.

We use cookies and similar technologies to improve your shopping experience by doing things like:

• Keeping your chosen products in your basket

• Remembering products that you’ve saved to your wish list

• Sending you email reminders about products you’ve viewed or left behind (only if you’ve opted-in to receive email marketing from us)

• Analysing web page traffic to make sure that you and other customers can find what you’re looking for easily

As well as the cookies we use on our website, we use similar technologies in our emails. These help us to understand whether you’ve opened an email and how you’ve interacted with it.

How do I manage my Cookies?

When you first land on our website, we’ll show you a message to let you know that we use cookies and similar technologies and to give you the options to Accept All or manage them. We use a cookie management tool powered by Trustarc to do this.

Alternatively, you can manage cookies by:

• Setting your browser to block cookies. Please check your browser for instructions on how to do this.

What type of Cookies do we use?

We use Session and Persistent cookies. Session Cookies expire at the end of each browser session. Persistent cookies can be stored for longer periods of time over multiple sessions.

What are first party and third party cookies? First party cookies belong to Sigma Sports. Third-party cookies may be used by approved organisations to provide services on our website.

Required Cookies. These cookies are necessary to enable the basic features of this site to function, such as providing secure log in or remembering how far you are through an order.

Functional Cookies. These cookies allow us to analyse your use of the site to evaluate and improve our performance. They may also be used to provide a better customer experience on this site. For example, remembering your login details, saving what is in your shopping basket, or providing us with information about how our site is used.

Advertising Cookies. These cookies are used to show you ads more relevant to you. We may share this information with advertisers or use it to better understand your interests. For example, advertising cookies may be used to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social media networks, or allow you to post comments on our site.

If you choose to reject cookies. You may be able to continue browsing and purchasing products but please be aware that navigation on the website may not function as well as intended.

ONLINE ADVERTISING

Like many other online retailers, we use a range of digital advertising networks and technologies to display targeted adverts to our customers on other websites. The adverts you see will be based on information that we hold about you, for example:

• Your purchase history

• Products you have viewed

• Your interests, as set by you

We use various industry-standard targeting tools to ensure our advertising is relevant, these can include:

• Browsing behaviour collected by tracking pixels on our digital platforms

• An encrypted identifier that can help match adverts to you on advertising platforms. These identifiers are often referred to as a Hashed ID and allow us to advertise to people who have identified themselves to us in the past, for example when an email address has been shared with us